While reading the SAS Institute case I could barely believe my eyes–how does an organization thrive with such loose structure and minimal measurements? The management methods used at SAS Institute go against every fundamental management principle I have had ingrained in me. My God, could it work? The truth is, I would love to never have to deliver another performance appraisal or write-up. But I was raised with the notion that these were indispensable tools–the manager’s best friend was documentation and the worst enemy was fear of confrontation. And, let’s not forget, “you can’t manage what you can’t measure”. And I believe in the functionality of these notions! It is hard for me to understand how SAS thrived without PAs, sales quotas, top-down product direction.
They relied explcitly and completely on the intrinsic motivation of the people to guide the company. But something must be missing–by what process did they document the need to terminate someone who wasn’t intrinsically motivated enough? Also, this hands-off-the-wheel approach relies heavily, almost entirely, on the employee selection process. This will not work if you don’t have the right people, i.e. intrinsically motivated, internal locus of control, creative thinkers who perform best with little structure. If you don’t get these types, management becomes necessary. SAS has succeeded in getting and keeping the right people because of the phenomenal reputation they have built as a wonderful place to work. Indeed, the perqs from the case study made me envious. In order to continue to thrive SAS will have to keep systems in place to keep its top-notch people highly satisfied. Of course, the loose systems are part of the satisfaction…there’s a little bit of chicken/egg there.
Nordtsrom is the exact opposite, yet also hugely successful….until they weren’t. I think it’s important to note the industry difference betweeen SAS and Nordstrom. People are people, but all industries are not created equal, and the kinds of things you can get away with in an insulated, B2B, techie environment may not translate to retail. In fact, I am pretty sure they never, ever can or will. How’s that for negativity? I would love to be proved wrong on that. What Nordstrom did is what every retail company I have worked for has done, except Nordstrom did it better–or is that worse? Nordtstrom relied heavily on extrinsic factors–Rewards & Recognition vs. Peer Pressure/Shame–to motivate its sales people. The development of the SPH gave Nordstrom a quantitative tool to publicly measure all performance. This system was hugely succesful for decades. The problem is that a side-effect of this over-arching system is that it incented people to work off the clock. This extrinsic motivator was the undoing of Nordstrom.
But more is going on with Nordtsrom than meets the eye. This is complex–for example, it’s not just about top-down, tight controls. The SPH system was a tight measurement tool, but upper management had so much faith in its efficacy that they took their hands off the wheel and really allowed department managers to do as they see fit to succeed. In turn, this rolled down to the associates who also participated in buying and merchandising because they had a stake in it. So, everyone within this system had arguably more autonomy than a person in a similar role at a competitor would. However, at the end of the day, they were all slaves to the SPH. They lived or died by it. And, the faith that upper management put in this one measurement tool was their undoing. As long as the money was pouring in and their employees were the highest-paid clerks in the industry, they thought everything must be fine. They failed to evaluate all the outcomes of their system, good and bad. So, their narrow focus on extrinsic motivators and pure financial incentives cost them. Though, it must be said, many employees resented the union interference and appreciated the system Nordstrom provided that allowed them to succeed and make more money than they would anywhere else.