This Stanford Business School case examines the extraordinary performance of the Men’s Wearhouse in a declining industry. The market for men’s tailored clothing in the 80s through the 90s was stagnant or declining, creating a zero-sum game for competitors. The Men’s Wearhouse won customers from their major competitors and flourished while many of their competitors went bankrupt.
The case focuses heavily on the unique life experience and philosophy of George Zimmer, which heavily influenced his unorthodox management style. Zimmer was a child of the 60s and was involved in the counter-culture. This instilled in him a commitment to unlocking human potential that he brought into his business. Indeed, the company mission statement included self-actualization as a goal. Maslow is applauding somewhere from his grave.
Zimmer relied heavily on the concept of servant leadership to guide management behavior. Managers were expected to live in the stores, and the philosophy was that store employees were their customers. In this way, management expected the focus on service to roll down through the ranks and reach the customer in the store. Alongside the focus on servant leadership, was a culture built on selling. Zimmer’s charisma, commitment to selling, and constant presence in the stores in the early days selling alongside store staff greatly contributed to a commitment to selling in the company.
Zimmer got the culture and the “touch” right, but also key is the fact that he got compensation right. The commission structure created above-market compensation on average. The nasty side effect of unethical “sharking” did raise its ugly head, but, according to the case, management vigilantly watched for this and terminated those who were not team players. There was a strong emphasis on teamwork reinforced through the informal training structure and the PA system.
Management training was not outsourced, but was owned by the executive leadership of the company, many of whom worked their way from the ground up in side the organization. Also, many of the executives were young compared to their counterparts in other organizations. The training sessions focused on culture, selling, and having fun. This created an energized atmosphere that seemingly paid off in spades for the company and shareholders.
While the family atmosphere and the socialization between managers and subordinates created a fun, close-knit, committed environment, problems with nepotism and sticky ethics could not follow far behind, especially as this company grows. Also, while the performance appraisal form clearly reinforced company values, it was too complex and detailed to be effective. It had too many categories for too many different behaviors that a manager could not possibly effectively observe and evaluate consistently. Aside from the hard sales data at the top, it boiled down to a subjective thumbs up or thumbs down on how well the employee fit the culture.
Jeffrey Pfeffer prepared this case, and the emphasis on the value of servant leadership is clear. However, there seem to be other possible contributing factors to the success of The Men’s Wearhouse that are mentioned only in passing. For example, the product was consistently offered at 20%-30% less than the competition. This is huge. All we are told about how Zimmer was able to do this is that he offered his handshake guarantee that his suppliers would not be mentioned in advertising if they sold to him at massive discounts. This is a pretty significant supply-chain and pricing coup that contributed to his success. In addition, the marketing strategy through the television ads was very effective, as was the company’s tailoring of their services according to the understanding that men don’t like to shop. They made it as easy as possible for men to get an inexpensive, high-quality suit without having to deal with malls and price shopping. So, I think the leadership style is crucial to their success, but the marketing and supply-chain cannot be ignored.